SEAT Toledo. The legend is back

OBJECTIVE_ Create Buzz for the new SEAT Toledo launch.

STRATEGY_ Create a new kind of commercial to enrich the experience through different media.

IDEA_8 epic chapters for a series with the adventures of Mr. Q and Mr. S and the New Seat Toledo. A Spanish classic. A legend is back.

We create a global campaign with commercial, social media video capsules, web, and special banner campaign.