THE RECYCLED CASK COLLECTION

Internal action. From an oak cask into a new luxury icon

 

OBJECTIVE_ Internal action for The Macallan

STRATEGY_ Create a new full brand experience through mastery, beauty, and innovation. 

IDEA_ Create contemporary luxury icons using the most precious asset of the brand: the quality of The Macallan oak wood. New urban icons made of 100% recycled Macallan oak wood. A wood so sublime that it continue its life for years: from an Oak cask into a quality, cool longboard.