FLASK 2

CRAZY INNOVATION 

 

Objective_ Create the ultimate Macallan icon to keep moving the brand towards becoming a luxury world reference. We work in the creation of the secondary pack to present it. 

Strategy_Represent the mastery of The Macallan's innovative vision, partnering the brand with Swiss luxury watchmaker Urwerk.

Idea_ Show the unique mastery of The Macallan through the Flask secondary pack. The Flask is a masterstroke of design, composed of 156 parts. This extraordinary flask features innovative touches of genius. The Macallan x URWERK Flask was limited to just 500 worldwide at a cost of $2,430 each.