Client_ The Macallan. Masterforyou.
Project_ Edition N.2
Strategy, idea and pack designs.
EDITION N.2
Objective: Recruit a new generation of consumers aimed at a foodie target.
Strategy: Create a surprising, affordable and fun Limited Edition to engage food lovers through the world’s best chefs: The Roca brothers.
Idea: Go beyond the ordinary by transforming the Roca brothers into a Macallan whisky. We expressed their personalities in the form of an amazing new spirit.
SOCIAL MEDIA.
OBJECTIVES_Create a powerful storytelling of Edition Nº2. Create engagement and expectation. Recruit followers and fans that can learn and share product Knowledge. Reward the audience that interacts with the brand.
WORLD LAUNCH
We created engaging content to boost the worldwide worth of mouth.
RETAIL DESIGN EXPERIENCE
We created flag stores in roca's mood to launch the Limited Edition in main cities.
