WORLD'S BEST CHEFS VS WORLD'S BEST BARTENDERS

A CHALLENGE IN THE BEST RESTAURANT OF THE WORLD

Objective_ Create relevant content to continue positioning The Macallan as a leading luxury brand for foodie innovation

Strategy_  Recruit the world's best food and drink experts, creating relevant professional experiences for them worth sharing with their millions of followers.

Idea_

Create the Masters of Taste challenges. Exclusive workshops for the world's best bartenders in El Celler de Can Roca to show their skills and create new premium cocktails to be served at the world’s top bars.

We created social media video capsules to share the challenge worldwide.